Auxo is thrilled to welcome Gabriel Harren, Head of Go To Market, to the team! Learn more about Gabriel through our conversation.

🔍 What's your background before coming to Auxo?  

I've been a builder since childhood, making forts, starting mini-businesses, and helping with our artisan manufacturing family business. At an early age, I developed a strong desire to learn how to understand and connect with people, add value, and authentically win them over.

For the past decade and more, I've been fully immersed in the digital innovation world, building go-to-market strategies in partnership with enterprise customers and key vendors. I've led the shaping and launching of new services and product offerings, and I've simply had a blast working alongside brilliant, value-driven colleagues whom I consider lifelong friends.

⭐️ What are your guiding principles in life or work?

Direct experiences and countless hours of studying human nature and behavior have convinced me that virtue is a competitive advantage. People can sense intent, and a service-oriented approach to business is a winning formula. Act as if your mom sees what you are doing; make decisions that are best for all stakeholders; and drive towards solutions that consider all stakeholders.

It may take a little more time upfront, but the value of mutual trust in solving business challenges and driving continuous innovation is unparalleled. Oh, and never losing customers compounds over time!

💡 What's a highlight from a previous venture?

The highlight of my last two and a half decades has been the accrued wisdom from each step and turn. Growing up in a small business teaches you how to constantly do a lot with a little. When discussing the entrepreneurial journey, I heard someone say, 'We never know what we are capable of until our back is against the wall.' This deeply resonated with me and explains the cumulative development of an unrelenting confidence in my ability to find a solution for any problem.

Beyond that, my time at SDG, crafting partnerships with customers, strategic software vendors, and colleagues, was a masterclass in go-to-market principles in professional services. I believe those learned principles make my new role and our mission at Auxo a perfect fit!

👏 Welcome to the team, Gabriel!

Learn more about Auxo at: auxosolutions.io

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